Women Doing Well, as an initiative of Generous Giving, exists to help women of influence and affluence find their purpose and passion and develop a plan for how to further their personal generosity journey.
Women Doing Well Initiatives was created as a response to the largest research study of more than 7,300 women of faith that studied the impact of Christian women’s giving and what women needed to live a life of purposeful generosity.
Women currently own 51% of the wealth in the United States† and that number is projected to grow over the next 20 years. This strategic initiative creates greater opportunity to reach more women with the life-changing message of generosity.
Because women are often the influencers of generosity in their families, Women Doing Well, together with Generous Giving, gives them a place to get ignited, connected, and resourced for that purpose.
†(Fara Warner, Power of the Purse: How Smart Businesses Are Adapting to the World’s Most Important Consumers (New Jersey, Pearson Education Inc., 2006), p. 12 (as cited in Directions in Women’s Giving 2012)
Why Women Doing Well?